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I wore leopard capris to test a theory
Conformity, self-expression, and why copying the trend makes you invisible.
Jul 20
The one component of your personal brand that nobody talks about
Plus, the two tools you think are helping your taste are actually ruining it.
Jul 13
Remembering what I chose to forget
Notes from Romania on heritage, taste, and the calling that keeps calling.
Jul 6

June 2026

What London gave me that a holiday couldn't
Notes on travel as input, and what's worth bringing home.
Jun 21
Why we minimize our beginnings
and why we need to stop waiting for the proof point.
Jun 15
The art of going nowhere.
The most productive thing you'll do this week.
Jun 8
Your style is directly proportional to the opportunities you get.
The contrarian case for taking what you wear seriously.
Jun 1

May 2026

Romanticising your life has a new name, and it isn't delulu.
On savouring, the messy middle, and the discipline of noticing.
May 25
Does owning what successful people own make you one of them?
The line between the women we admire and the women we become.
May 18
We Did Everything Right. It Stopped Working.
On the messy middle, the inner critic, the death of quiet luxury, and what's worth choosing when the script runs out.
May 10
The Devil Wears Prada vs. AI: Human taste is the currency AI can't match
Plus: a spring edit for the anti-trend era, a fragrance primer, and why Alex Eagle is the muse of the moment.
May 3 • sabina bozzo
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